PR

Bad publicity is damaging for any enterprise, but it can be crippling to someone who operates in the health sector. Be it a doctor, a pharmaceutical company or a hospital, their worst nightmare is bad publicity. Because health is everyone’s’ concern, and the healthcare industry...

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Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenues to explore: By-line articles can be written about your area of interest and can be published either...

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The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements — strategy and execution, i.e. what to do and how to do it. The role...

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When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, though the firm maybe technically competent, you still need to evaluate whether it is the right one for...

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