Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenues to explore:
By-line articles can be written about your area of interest and can be published either online or in niche publications that serve your industry. Besides getting [...]
The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements — strategy and execution, i.e. what to do and how to do it.
The role of a Public Relations Counselor is to suggest strategy, i.e. [...]
When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, though the firm maybe technically competent, you still need to evaluate whether it is the right one for you. Here some questions to ponder:
What do their existing clients [...]
Bad publicity is damaging for any enterprise, but it can be crippling to someone who operates in the health sector. Be it a doctor, a pharmaceutical company or a hospital, their worst nightmare is bad publicity. Because health is everyone’s’ concern, and the healthcare industry touches thousands of lives, one injurious news report can destroy [...]
