Trade shows are extensively used sales promotion tools. They provide companies with the opportunity to introduce and display their products. This brings the company’s products and consumers in direct contact with each other. ‘Seeing is believing’ is the theme behind large-scale trade shows. Coupons, premiums and free offers have become common and effective trade shows promotional items.
Coupons are certificates that offer price reductions to consumers for specified items. Coupons normally perform two specific functions for the manufacturer. Firstly, they make customers want to take advantage of the bargain. Secondly, they serve as an inducement to the channel for stocking the items. The manufacturer thus succeeds in attracting consumers as well as in prompting the channel to stock the merchandise through introducing coupons. They are useful for introducing a new product as well as for strengthening the sale of an existing product.
Manufacturers worldwide uses premiums and free offers as trade show promotional items. Multi-product firms sometimes use a chain of bargains for promoting a chain of products. They make a free offer of product A along with the purchase of product B, and a free offer of product B along with the purchase of product C.
Free samples are also used as a trade show promotional item. Free samples are offered to persuade consumers to try them out. By offering free samples to a large section of a new market, a company tries to gain entry into that market. Of course, the constraint in utilizing this tool is that the product should be of low unit cost and susceptible to frequent repeat purchases. Soaps, detergents and coffee are examples of products which are normally popularized by providing free samples. Companies also distribute gifts to people– customers, dealers and influential and key people. These gifts include pens, pencils, calendars, and diaries.
Related Articles of Interest :
-
Trade Show Display Companies
10 August 2010 8:30 PM |
No Comments
The best way to reach to a large number of customers is through good trade show exhibitions. For this you need to have attractive trade show displays that can vividly describe your products or services. To learn more about different kind of displays and their...
-
Trade Show Exhibits
10 August 2010 8:30 PM |
No Comments
Trade shows offer a powerful opportunity for manufacturers and service providers to display their products and services. Organizations and individuals spare no effort to put their best foot forward to get a quality audience – people who can actually buy their product or service. And...
-
Trade Show Booths
10 August 2010 8:30 PM |
No Comments
A trade show is an ideal way of showcasing your products and services to several potential customers who are all at one location, at the same time. Trade show booths are one of the best methods of direct contact systems with consumers. The opportunity to...
-
Imprinted Promotional Items
10 August 2010 8:30 PM |
No Comments
When talking about imprinted promotional items, merchandizing is the main tool. Through merchandizing, companies help reinforce the awareness about the product among the customers. When a customer visits a retail shop, his attention can be caught by an attractive display of a new product/ brand,...
-
Trade Show Shipping Cases
10 August 2010 8:30 PM |
No Comments
Trade shows have now become an integral part of any business intending to expand its business units and also to have a greater reach towards prospective customers. Trade show displays are a major feature of these trade shows. Transportation of these trade displays once proved...
-
Used Trade Show Displays
10 August 2010 8:30 PM |
No Comments
Trade show displays are the fastest and most effective ways to focus the attention of customers on your product. To yield positive results out of your investment you need to attract customers, and this requires eye-catching displays. And for this you don’t have to make...
-
Trade Show Display Booths
10 August 2010 8:30 PM |
No Comments
The greatest challenge in a trade show is to convey your message forcefully and effectively in the three seconds that customer spends walking by your trade show booth. It is important that your booth looks attractive and grabs the attention of customers by clearly showing...
-
Business Promotional Items
10 August 2010 8:30 PM |
No Comments
The two most important business promotional items in terms of market impact and cost are personal selling and advertising. Personal selling is an important ingredient in most of the promotional programs, and advertising commonly supports it. Personal selling consists of the interpretation of product and...
-
Portable Trade Show Displays
10 August 2010 8:30 PM |
No Comments
Portable trade show displays are easy to assemble and dismantle. They come in various sizes, shapes, and costs. Many trade show display systems claim to be ‘portable’ but are not. Truly portable displays can be packed into cases and easily transported and set up. Portable...
-
Trade Show Displays
10 August 2010 8:30 PM |
No Comments
In today’s competitive business world, a trade show offers a simple and convenient way to target prospective buyers. To attract them, a full size, full-color custom trade show display is the best way to get your company noticed in any trade show exhibition. It will...