Label printers are priced according to the type of technology used for printing on different label surfaces. The main technologies used in label printers include inkjet, direct thermal, thermal transfer, and laser. Inkjet and laser label printers are usually priced higher than thermal printers and are available in the range of $1500 to $2500. Thermal label printers are priced in the range of $100 to $300 and are most commonly used in courier service, warehousing, retail, and health care industry.
Prices are also determined on the basis of print speed, print resolution, flexibility of operations, supported print media, software applications compatibility, flash memory, operating environment, and the accessories provided with the printer.
Buyers looking for the most cost effective label printer should include operational costs of the printer with retail price to find out the real cost of different label printers. Some printers may be priced low but may require print software and other accessories to perform efficiently. Other low priced printers may require expensive ink cartridges to support basic printing activities. All these add on to increase the total cost of operations and negate the financial benefits derived from low priced offerings. Expenses may also be incurred on repair and maintenance and should be assessed before buying a label printer.
Label printer discount schemes reduce retail costs of a printer and are launched to sell old stocks or compete with other printer manufacturers. Used, refurbished, and wholesale printers are also available in the market and are priced accordingly. Some of these are priced below hundred dollars.
Label printers are also priced according to pricing policies followed by the retailer or manufacturer. Manufacturers looking for increased sales generally offer low prices whereas high priced printers have a small market and are usually customized to suit specific customer requirements. Apart from these, printer prices also depend on cyclic demand-supply situation existing in the label printer manufacturing industry.
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