Mystery shopping is an exciting way to make money by providing valuable customer service information to a business. In today’s highly competitive business world, the demand for mystery shoppers is increasing tremendously. Mystery shoppers are usually hired by large restaurants, hotels, hospitals, movie theatres and financial institutions to evaluate the level of customer service and to motivate the business.
Providing customer service that exceeds customer expectations is the key factor to succeed in any business. To stay in front of major competitors, most of the large hotel chains hire hotel mystery shoppers that specialize in measuring the performance of hotels. Hotel mystery shoppers are independent contractors who make an anonymous visit to a hotel so as to give a comprehensive evaluation of customer experience and service. Different hotel mystery shoppers may make a number of visits over a period of weeks or months.
Hotel mystery shoppers work with hotels for the purpose of assessing customer service, product quality, guest satisfaction, guest loyalty, profit margin and other specific details requested by clients. They also evaluate the front desk staff, hotel restaurants, catering services, hotel bars, cafes, gift shops and reservations for clients to enable the client to gain advantage over competitors.
Once the evaluation is completed, hotel mystery shoppers generate a narrative report based on the data gathered during mystery shopping. Reports generated by the shoppers help their clients to improve the training programs and recruitment process. Hotel mystery shoppers are paid for submitting the reports on time. Depending on the type of property and report, the fee of a shopper ranges from $100 to $300 per night.
A and M Business Services, AboutFace, A Top Shop, Bare Associates International (BAI), Beyond Marketing Group, Check-Up Marketing, Count on Us, Hotel Shopping Network, Satisfaction Services Inc. and Coyle Hospitality Group are some of the leading firms that offer mystery shopping services for upscale hotels.
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