Sunglasses are not just a visual aid; they are also an important part of clothing. They affect the overall look of the person. No wonder that buying a pair of sunglasses is as much a decision-making process as buying any other fashion accessory.
Calvin Klein, Gucci, Nike, Adidas, Donna Karan, Marco Ricci, Dolce & Gabbana, Serengeti, Christian Dior, and Chanel are just few of the hundreds of the names that are involved in the manufacture of hip designer sunglasses. They retail their designer eyewear at exclusive outlets, shopping malls, and multiplexes at marginally higher costs than ordinary sunglasses. There is a lot of advertising and marketing for such sunglasses using all forms of media and celebrity brand ambassadors.
Several of the glitterati have been associated with designer eye-gear. Who doesn’t remember the Beatles and Elton John with their star-rimmed sunglasses? Britney Spears, Sophia Loren, Ivana Trump, and Linda Evans are a few of them who have their own lines of trendy eyewear. However, the pioneer of designer sunglasses can be no other than Jacqueline Kennedy, who made Onassis sunglasses as popular as hamburgers.
Fashion houses constantly come up with innovative ideas to evolve their products. There have already been hundreds of modifications with the lenses, the ear supports, and the nasal rims. The latest trend is designs on the temple of the frame.
Most designer sunglasses do not give any more protection than ordinary sunglasses. They have normal features like polarized lenses, UV protection and are manufactured under license from a reputed eyewear manufacturer. But the main emphasis is on the design and brand name. The more exclusive the brand name, the more expensive the sunglasses.
Designer sunglasses are a blend of utility and fashion. As they are fashion accessories, they are not made for universal sizes. A buyer must select the frame properly according to the size of their face. One should be aware of current eyewear trends.
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