Every region possesses some particular characteristics based on the people who reside in it. These characteristics can reflect the region’s economy, social behavior, social customs, geographical location, commerce, industrialization, religion, and other things.
The term ‘demographics’ is in essence a shortened form of what we can call ‘population characteristics’. Demographics include age, per capita income, mobility (in terms of travel time to work or number of vehicles available), educational and academic level of the people, value of ownership (that includes properties and assets like homes, apartments, garden and such others), status of employment and even the topography of the region.
Demographics find its use in market research, opinion research, political research, and assessment of the changing trends of consumer behavior and its patterns. But demographics is best utilized by marketing managers, as the various characteristics of the people reflect their tastes and give an idea of the probability of the sales returns of a launched product in a given area.
Demographics can be called an art and a science. Unlike demography, which puts emphasis on biological processes such as population dynamics, demographics try to grasp what people think and what they are willing to buy. Demographics can be studied under the following heads:
1) Demographic variables x96 the groupings of the consumers and other such communities done by social and marketing analysts. The most frequently used ones are: age, sex, sexual orientation, family size, household size, family life cycle, income, occupation, education, home ownership, socioeconomic status, religion and nationality.
2) Demographic profiles x96 definition of several demographic variables.
3) Demographic trends x96 predictability of the demographic shifts.
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Census Demographics
10 August 2010 8:30 PM |
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The term demographics are essentially a short form of what we can call ‘population characteristics’. Demographics include age, per capita income, mobility (in terms of travel time to work or number of vehicles available), educational and academic level of the people, value of ownership (that...
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American Demographics
10 August 2010 8:30 PM |
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Considering the vastness of the topic of American demographics, it is convenient to limit discussions on the subject to the demographic field of American population. American demographics give in-depth estimates of all the major trends of the nation, as well as the regions of the...
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City Demographics
10 August 2010 8:30 PM |
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City demographics include age, per capita income, mobility of the people and their modes of transportation (in terms of travel time to work or number of vehicles available), educational and academic level of the people, value of ownership (that includes properties and assets like homes,...
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Small Business Marketing Plans
10 August 2010 8:30 PM |
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Business Lead Lists
10 August 2010 8:30 PM |
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Business lead lists can be classified into a number of categories. They can be based on the various characteristics of the customers, such as age, sex and education. They can also be based on the geographical and other characteristics of the markets. Segmentation based on...
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Search Engine Marketing Strategies
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Advertising and Marketing Agencies
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Advertising agencies are third parties who provide marketing and advertising services for other businesses and organizations. Advertising agencies provide all information about the market by utilizing various methods such as market research, popular culture knowledge and advanced sales techniques. Some of the services offered by...
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Small Business Marketing
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The term market refers to the aggregate of all demand for a particular product or service arising from the aggregate of all consumers – both existing and potential for the product. Markets vary widely from one another since the consumers who constitute the markets vary...
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Marketing Performance Management
10 August 2010 8:30 PM |
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Marketing consists of spotting the needs of customers and meeting them in the best possible manner. Marketing research plays a key role in this process. Starting with marketing measurement, marketing research helps the firm in every component of the total marketing task. It helps the...
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Telemarketing Lists
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Telemarketing plays an important role in today’s marketing campaigns. The right strategy used in the campaign results in huge profits. For the attaining of right results, the company must target the right customers. Telemarketing lists are therefore prepared well in advance before the launching of...